Squash Australia Strategic Plan: 2022-2026

Squash Australia Strategic Plan: 2022-2026

Squash Australia, along with its State and Territory Members, are pleased to release the new Squash Australia Strategic Plan: 2022-2026, as the sport embarks on a new era to reinvigorate the game.

With an aim to engage more people in squash, Squash Australia and the State & Territory Members embarked on a collaborative process over the past 12 months to define the framework that will drive business decisions, and focus efforts over the next four years.

The plan sets out the sport’s longer-term aspirations aligned with the opportunities that the 10-year runway to the Brisbane 2032 Olympic and Paralympic Games will bring to sports in Australia.

There are four strategic pillars that focus on participation, performance, profile and facilities.

Getting more people playing, more often, is the cornerstone of the plan as Squash Australia looks to increase participation both on and off the court, from grassroots to the elite. Identifying opportunities for new facilities, as well as improving existing centres will play a big role in achieving this.

Identifying, integrating and using technology is also key, with digital innovation at the centre of the future squash experience.

The strategic plan also outlines how the organisation will continue to grow and develop an integrated pathway and high-performance environment, while increasing the sport’s profile for a strong and sustainable future.

Squash Australia 2021 Marketing and Communication plan

Squash Australia 2021 Marketing and Communication Plan outline

The 2021 marketing and communications strategy is designed to build the sports profile and Squash Australia brand awareness among strategic stakeholders and the wider squash, sporting and non-sporting communities. The strategies align with Squash Australia’s current Strategic Plan.